Beyond Medicine: Lessons From IKEA Furniture
Beyond Medicine: Lessons From IKEA Furniture The greatest trick IKEA ever pulled? Convincing us to buy furniture… That you have to assemble yourself! “You’ll feel a sense of pride,” they said. “A sense of achievement,” they said. Bah Humbug! The real reason? It saves you money. Now, that is a concept I can get behind. […]









